Zapier is an automation platform that moves information between different web apps through customizable tasks – called zaps (e.g. automatically copying attachments from your Gmail to your Dropbox). There are tons of zaps to choose from that can link two or more web apps together. Zap Sharing is a simple way to share these tasks with colleagues, clients, or your friends and followers. As Zapier were preparing to launch this service they got in touch with me to produce a short animation promoting it. We'd worked together before on a smaller project so I was happy to step in with an established trust and familiarity.
When I got on board there was already a script and a fairly clear idea of the overall concept, but also just enough room to bring some of my own ideas too. So I had three weeks altogether to produce it, from storyboard, styleframes and character designs to animating and getting Callum on board, who did a great job of bringing it to life through sound design and music.
Credits
Storyboard
Character Designs and Styleframes
(some early explorations and some final designs)
