Studio PDP is an architecture practice with offices in London, Hong Kong and Madrid. The brief was to produce a manifesto animation covering the company's values and work ethics. When I got on board there was already a script and even a storyboard in place, but I was given tons of freedom to bring my own ideas to the table too.
I initially tried my take on the storyboard with some small changes to see if I was on the right track. I got a good response on the new ideas I'd put forward and that encouraged me to rethink the entire piece. My style is usually quite flat – two dimensional – but since this is an animation for an architecture practice I wanted to stretch my abilities and make it as three-dimensional as I possibly could. In my mind architecture is all about space and volume.
Once we got to the production phase I knew I needed help with the character animations, so Dom Elsey
– who I'd worked with on the BBC Education project before – jumped on board. The blocking was all in place, the designs were done, the characters were rigged, but he did all the work of bringing them to life while I carried on setting up new shots and moving the project forward.
Once we had picture lock and my job was pretty much done, I got Tom Drew attached to the project and he absolutely nailed the music. He was also able to add some subtle sound design that tied the whole thing together.
Credits
Andrei Staruiala - design, animation and character rigging
Dom Elsey - character animations
Samantha Boffin - voice over
Tom Drew - music and sound design
Dom Elsey - character animations
Samantha Boffin - voice over
Tom Drew - music and sound design
Styleframes
Final Animation
Storyboard
