PDP London is an architecture practice with offices in London, Hong Kong and Madrid. The brief was to produce a manifesto animation that would cover the company's values and work ethics. When I got on board there already was a script and even a storyboard in place but I was given tons of freedom to bring my own ideas to the table too.
I initially tried my take on the storyboard with some small changes to see if I am on the right track. I got a good response on the new ideas I had put forward and that encouraged me to rethink the entire piece. My style is usually quite flat - two dimensional - but since this is an animation for an architecture practice I wanted to stretch my abilities and make it as tridimensional as I possibly could cause in my mind architecture is all about space and volume.
Once we got to the production phase I knew I needed help with the character animations so Dom Elsey - who I worked with on the project for BBC Education before - jumped on board. The blocking was all in place, so were the designs, the characters were all rigged but he did all the work of bringing them to life while I was able to carry on setting up new shots and moving the project forward.
Once we had the picture locked and pretty much my job was done, I got Tom Drew attached to the project and he absolutely nailed the music and was also able to do some subtle sound design and tied the whole thing together.