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Udemy is one of the world's largest online marketplace for online education. They have over 80,000 mobile-ready video courses on every topic imaginable. Over 24 million students have learned through the platform. They were looking for an animator to create a 40 second explainer style YouTube ad with a 15 second cutdown, to help drive brand awareness and encourage action. I had to design all the assets, build character rigs and animate, all in twenty days, so yep, it's been an intense one. Below are a few illustrations from development phase.
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Credits
![](https://cdn.myportfolio.com/3037ed13179feb784a01d597f81ba663/90b9ddb6-f5aa-4856-bec4-435e584755ae_rw_1920.png?h=3da141436fc3cfdf01c70c386a06afb5)
![](https://cdn.myportfolio.com/3037ed13179feb784a01d597f81ba663/9219c94e-624d-433d-97fb-fc83c7ef3f80_rw_1920.png?h=f6678dc53cf2b9622f7ea8777dcf34ad)
![](https://cdn.myportfolio.com/3037ed13179feb784a01d597f81ba663/8409d42d-2d82-4260-a356-d2661d5e2298_rw_1920.png?h=866d92da638a1e704ed8225a9c0d6c78)
![](https://cdn.myportfolio.com/3037ed13179feb784a01d597f81ba663/abffcaeb-8c64-4c87-b4ca-fe3579cb49b5_rw_1920.png?h=ae2ff24c05ad9865e65b22db2e507713)
![](https://cdn.myportfolio.com/3037ed13179feb784a01d597f81ba663/80380cd0-3471-4369-a393-88a17d468e46_rw_1920.png?h=e18ecfcc736e604f119c162fc2be24d7)
![](https://cdn.myportfolio.com/3037ed13179feb784a01d597f81ba663/fc22969f-dabb-499a-983b-3f2aca0755ec_rw_1920.png?h=3dc04d38dcdf911945341dd6fbe51d10)
![](https://cdn.myportfolio.com/3037ed13179feb784a01d597f81ba663/de602474-7f54-4936-9ac3-55c455b68e52_rw_1920.png?h=b3f9415af8c59122869f1acfae64f1e0)
![](https://cdn.myportfolio.com/3037ed13179feb784a01d597f81ba663/c278ffea-4065-43e1-aa26-15a571859ba3_rw_1920.png?h=1612e669d0367030b0c6478b0c363bf0)
![](https://cdn.myportfolio.com/3037ed13179feb784a01d597f81ba663/8e20a076-9177-458d-aa69-593597bba6c5_rw_1920.png?h=a6863f9130229acea732b598caf178d9)
![](https://cdn.myportfolio.com/3037ed13179feb784a01d597f81ba663/e9dc29eb-37f5-4505-8f37-c73be5d4e37e_rw_1920.png?h=b8c2a429e5209afac33874a7b10736d1)
Fast-forward a few months after the initial project was completed and I got a chance to revisit it by doing several variations for Black Friday sales and their onboarding system. Our lead lady had dyed her hair and got just a touch curvier but was just as fun to animate. Here's a compilation of my favorite moments:
![](https://cdn.myportfolio.com/3037ed13179feb784a01d597f81ba663/93ed63a2-b22b-48a7-86ec-63a622c9f365_rw_1920.png?h=f9b40f304019870e577c2b6d062cf76a)