We were asked to create a twenty seconds ad inspired by White Stripes' Seven Nation Army music video showing Edinburgh's landmarks, people enjoying the city and at the same time referencing Edinburgh Napier University's courses. During Fringe Festival a screen was installed at the top of Royal Mile, near the castle, one of tourists' hotspots. It was screened there for the entire month of August 2013.

We filmed several objects moving towards camera and captured human silhouettes dancing, throwing confetti, etc, all on green screen. Later on I've illustrated Edinburgh landmarks like the castle, Salisbury Crags, Scott Monument and Forth Bridge.

Production Company: Freakworks
Client: Edinburgh Napier University

Credits
Andrei Staruiala - live action and motion graphics director
Anna Rathband - producer
Iain Forsyth - live action cinematography

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